It is 1985. In a Milan fervent with projects, dreams and ambitions, three enterprising young people choose a small office in the central Via Crivelli as the headquarters of their entrepreneurial adventure. Thus was born LongLife Srl, one of the first Italian companies to import from the USA products so revolutionary for the time, that there is not even a reference product category. In America, where they have been used successfully for years, they are called nutritional supplements but here in Italy, home of the much better known Mediterranean diet, in addition to not having a name, they are practically unknown.